To further develop the Savannah Way tourism brand for the benefit of communities along the route.

Outcome

A large range of work is included in the scope of the project. Key outcomes include: a new company (Savannah Way Limited) has been established to manage marketing and promotion of the brand, market research and a marketing plan have been completed, and an infrastructure audit has been prepared.

Project Partners

• AusIndustry, Tourism Queensland
• Tourism Northern Territory
• Tourism Western Australia

Duration

To January 2009.